There's a real store, if you want custom armour or weapons made (he does work for movies and TV shows). From his store's website:
Sword & Stone is located in Burbank, CA. Founded over 15 years ago by master blacksmith, Tony Swatton, Sword & Stone has established itself as the trusted source for handcrafted, historically accurate pieces, custom designed for the needs of creative directors. The shop specializes in custom made arms, armour & props for television, film & the serious collector. We are a full service blacksmith shop dedicated to forging your ideas in flame and metal.The videos come out once a week and are on his website and the AWE me channel on youtube.
Here he is making Cloud's Buster sword from Final Fantasy VI